Direct representative system defies the economic downturn and enables growth in the luxury retail market
The company's direct representative system allows for multiple sales channels, including trunk shows at country clubs, churches, private homes, and local clubs. Representatives maintain the flexibility to adjust pricing as needed, thanks to the absence of fixed overhead costs. This approach ensures that customers receive the best deals while enhancing brand loyalty.
In-store sales professionals cannot always cater to specific customer needs or preferences. In contrast, Nicolas of Palm Beach’s innovative distribution system can adapt swiftly to match clients' desires, like flying in lilac leather bags overnight during the Easter season. "Giving customers exactly what they want is good policy anyway," says Lisa Pamintuan, owner of Nicolas of Palm Beach.
The new training facility in Jupiter, Florida, offers an opportunity for new distributors to experience immersive training sessions at the company's expense. They can learn about Nicolas of Palm Beach's unique product offerings and marketing approach, equipping them with the skills required for continued success.
Despite the setbacks caused by Covid and economic challenges, Pamintuan sees her brand becoming profitable by year-end.
Eileen Doran
Worldipi.com
+1 561-288-1088
media@worldipi.com